Final Portfolio Target Audience Statement

            I want anyone who views my portfolio to leave with a sense that I am friendly, intelligent, excited and determined to achieve my goals. I make these goals clear on my homepage so the reader can find out early on if I would be a good fit for a position they are trying to fill. I also go more in depth on my career goals in the about me section so if the employer is interested from the homepage, they can read a more in depth explanation of what I want to do and contribute to a company. I want the reader to come away feeling like they know what kind of person I am and what I can best contribute to a potential job position. I keep a serious tone consistent throughout the portfolio for the most part and hopefully that sends a message to any potential employer that I am serious about my work and take pride in it and would carry that same attitude to their company. My ideal action I would want a reader to take is to get in contact with me to talk further about my work experiences or set up an interview for an open position so I make it clear how I can be contacted with my email on the homepage, a section on the right of every page that includes my email in addition to a dedicated page with multiple ways they can use to contact me.

            My target audience for my portfolio is an older man or woman who have a steady job at a company they like working for and ideally in a location that is along the east coast as I don't want go too far away from my family as they are all in Pennsylvania. Also, they should be in a position in their company that they have the power to hire new people or someone who has influence among his or her coworkers and can recommend my portfolio to someone who can set up an interview. I hope they are passionate about their job and are excited to go to work everyday when they wake up in the morning. Finally, I hope they have a family and their job allows them to spend enough time with their family but also has a good enough salary so the family can be supported.

            I believe the design and content of my portfolio communicates my intended message effectively. It is laid out neatly and clearly organized to allow easy navigation between pages. Along with the neat and organized design, the content of my text gets my message across of being friendly, excited, intelligent and that I am determined to have a good job after college. I provide a good background about who I am so the reader has a good idea of my personality but I also list my past experiences that will be a benefit to them if I was to become employed at their company. These experiences include life decisions that have helped me to grow and become a more mature person, my past work experiences that have benefited my ability to work with a team and my work with various computer programs and what I have produced using them. I give plenty of examples of the work I have produced in various tabs on the portfolio and describe my thought process when I went about producing each of them. All of this hopefully will be appealing to my target audience of a happily employed man or woman who is looking to add a new employee to their company. 

iMovie Project 2 Target Audience Statement

            My intended message is to educate young men as well as older men on how to tie a tie so that they will be able to do it on their own in the future. Any person looking for a how to tie a tie video is clearly interesting in knowing how to do that for a date or formal event where they want to be looking their best. By the end of it, I hope the viewers have a sense of satisfaction in learning how to tie a tie and are able to do it on their own on demand without any tutorial from now on.

            My intended audience is aimed directly at males. Women typically do not have to tie a tie for a formal event so it is not aimed at women. Primarily, it is for young males in their teenage years that are tying a tie for the first time for a high school homecoming dance or going to their first formal event and want to learn how to do it without any help from parents, siblings or friends. It is also aimed at older males in their 20s or 30s who are in college and getting ready to go to a formal dance or have graduated and are preparing for a job interview and want to make sure they are looking their best.           

            I am able to address this audience because I explain how to do it in a serious manner and I am also in a similar age group to my target audience so it makes it easier for the viewer to relate to me. I also do it quickly since anyone watching it is most likely in the process of getting dressed up to go out so I get right to it and do not waste much time introducing myself.  I talk clearly and along with verbally explaining how to do it, I physically tie a tie so they can learn by listening or just follow along with what I am doing. I provide enough detail when I verbally explain the process and try not to over complicate it for the younger viewers since they might think it is a more complicated process than it really is.

Audacity Project 2 Target Audience Statement

My intended message to my audience is I want them to come down to the dealership and pick up a car today. Car dealers have to be enthusiastic and make the customer think that that car is perfect for them and they should see themselves in it. The desired action I want the listener to take is to come down to the dealership to check out the Camaro SS.

My intended audience is single males from an age of 25 to around upper 40s. A Camaro SS is a muscle car and appeals much more to men then women. They should have a decent and steady job as getting a car is no small investment and should be able to pay the payments on time. They should have enough disposable income that they can afford a car and are in the market for one. Race is not a factor and I chose single males as a man with a wife may not want a sports car and prefer a SUV or a van if they plan on starting a family.

I try to get across this message by using rock music and try to create an upbeat ad to get the listener excited and try to instantly grab their attention. My voice is enthusiastic and makes sure to let them know that I want to see them in the car and will do whatever it takes to get them in it. The rock music appeals to a male demographic with a young state of mind.

InDesign Project 2 Target Audience Statement

            My desired message that I want to reach the readers of the brochure is to purchase a season ticket package for the Philadelphia Phillies. The brochure is completely dedicated to informing the reader about the package and convinces them to put a deposit down. It describes the benefits it offers over single game tickets or 14 game ticket packages. It is the best deal for dedicated fans and they should act on it.

            My target audience is middle-aged men that can range from around 20 years old to upper 40s. They should live close to Philadelphia, as the ticket plan is only for games at Citizens Bank Park in Philadelphia so it should be an easy commute for them to take advantage of it. It is designed for diehard Phillies fans that want to see every game and are already informed about the players and the rules of baseball. A steady income should be necessary as a season ticket plan is not cheap so they should have some disposable income.

            My brochure applies to that target audience by not being overly specific on things and assumes the reader has a general knowledge about baseball and the Phillies. They probably have already been to Citizens Bank Park and know where that is so I do not have to explain that. I do not put names under the players I have appearing in the brochure because they already know who they are by just looking at them. The colors and logos make it very clear it is about the Phillies and should catch the attention of any interested fan. The pricing makes it clear that it is not a small investment to take advantage of it. 

Target Audience Statement PS2

           The message I want to get across to my audience is that safety is important and making sure to buckle your seatbelt can save your life. If you don’t though, cops are cracking down on it and you will get a ticket for violating the law. I want the audience to be aware of how important a seatbelt is the next time they get in a car and to make sure they do not forget about it. It will cost them money or even a life.

            My intended audience is everyone past the age of infancy. Infants are secured in their own car seats in the back seat of cars by their parents so they are not a concern for being secure in a car. People who are making a daily commute to a job are the primary target since they are driving nearly everyday. It applies to males and females and income is not relevant to riding in a car.

            I initially wanted to find a sports car driving fast but decided against that because most people do not have sports cars and using your seatbelt applies to any type of car. Also, I thought having a sports car would be aiming more at an upper class type of people who are wealthy enough to afford one. I think the SUV does a good job of applying the average person. The cop staring straight at you in a serious manner gets the point of across that they you run the risk of getting a ticket if you do not buckle up. 

Photo Retouch

5 Photos September 7

Wide Shot

Close Up

Close Up 2

Copy Space

Rule of Thirds