My intended message is to educate young men as well as older men on how to tie a tie so that they will be able to do it on their own in the future. Any person looking for a how to tie a tie video is clearly interesting in knowing how to do that for a date or formal event where they want to be looking their best. By the end of it, I hope the viewers have a sense of satisfaction in learning how to tie a tie and are able to do it on their own on demand without any tutorial from now on.
My intended audience is aimed directly at males. Women typically do not have to tie a tie for a formal event so it is not aimed at women. Primarily, it is for young males in their teenage years that are tying a tie for the first time for a high school homecoming dance or going to their first formal event and want to learn how to do it without any help from parents, siblings or friends. It is also aimed at older males in their 20s or 30s who are in college and getting ready to go to a formal dance or have graduated and are preparing for a job interview and want to make sure they are looking their best.
I am able to address this audience because I explain how to do it in a serious manner and I am also in a similar age group to my target audience so it makes it easier for the viewer to relate to me. I also do it quickly since anyone watching it is most likely in the process of getting dressed up to go out so I get right to it and do not waste much time introducing myself. I talk clearly and along with verbally explaining how to do it, I physically tie a tie so they can learn by listening or just follow along with what I am doing. I provide enough detail when I verbally explain the process and try not to over complicate it for the younger viewers since they might think it is a more complicated process than it really is.
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