My intended message to my audience is I want them to come down to the dealership and pick up a car today. Car dealers have to be enthusiastic and make the customer think that that car is perfect for them and they should see themselves in it. The desired action I want the listener to take is to come down to the dealership to check out the Camaro SS.
My intended audience is single males from an age of 25 to around upper 40s. A Camaro SS is a muscle car and appeals much more to men then women. They should have a decent and steady job as getting a car is no small investment and should be able to pay the payments on time. They should have enough disposable income that they can afford a car and are in the market for one. Race is not a factor and I chose single males as a man with a wife may not want a sports car and prefer a SUV or a van if they plan on starting a family.
I try to get across this message by using rock music and try to create an upbeat ad to get the listener excited and try to instantly grab their attention. My voice is enthusiastic and makes sure to let them know that I want to see them in the car and will do whatever it takes to get them in it. The rock music appeals to a male demographic with a young state of mind.
No comments:
Post a Comment